What Is Regenerative Tourism?

‘Regenerative travel is proactive and intentional, making an area better or improving it, as opposed to just sustaining it, and ensuring the greatest positive impact is achieved as a collective – using the power of travel to transform lives, offer restorative and immersive experiences that give back to our planet and empower our people at the same time,’ says Grant Woodrow, Wilderness Safaris‘ Business Development COO. It’s about restoring the environments in question, enriching the local communities and offering transformative experiences for visitors.

But this shouldn’t come at the expense of business success, as Founder and CEO of NOAH ReGen, Frédéric Degret explains. ‘Regenerative tourism seeks to make travel a force for good. It aims to replace the consumptive, extractive and exploitative nature of traditional tourism with a model designed and carefully managed to bring net benefits to destinations and local citizens. It works by insisting that communities and environment are given the same importance as profit: the so-called triple bottom line principle of people, planet and profit.’

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